I help businesses get amazing results from their websites.

Your website is a large point of persuasion in your prospects purchasing decision. Companies throw away thousands of pounds in lost opportunities because their website often does not attract, engage and convert their visitors.

Web design should be much more than a few shiny graphics in your visitor’s browser. Your web site should be a strategic weapon that focuses on return on investment. It should be a marketing tool that engages and converts your visitors into customers giving you competitive advantage.

If used correctly, your website should be an accountable marketing tool designed around key business goals.

I help business owners and marketing departments realise and achieve the full potential that the web has to offer.

What I do?

How do I get such massive results?

How do I get such amazing results for clients? That’s easy. Years of experience, thousands of hours of education and then the application of that experience and knowledge.

The secret in achieving amazing results is in testing and measuring aspects of your website based on qualitative and quantitative data from your customers. Test and measure based on scientifically backed hypothesis.

Many people look to tools to increase their websites profits. The problem with tools is that they allow you to test and measure but they don’t tell you what to test. Knowing what to test is much more important.

I help businesses owners identify their key performance indicators (KPI’s) and then work on improving the quality of traffic to their website. Then, I make sure that those visitors can do what you want them to do. Finally, I work at persuading more people to take action using experience and knowledge.

I focus on the most profitable opportunities of a website and then improve those areas.

How I do it

I enjoy working with people like myself.

I love working with passionate, bright, energetic business owners.

I enjoy working with successful entrepreneurs and businesses as they are the ones who push boundaries and push out of the comfort zone. My clients tend to be forward thinking business professionals who understand the importance of business strategy and embrace the entrepreneurial spirit.

I currently work with some of the worlds best know and most sophisticated brands on improving their website conversion rate.

I also work with some exciting new brands who have something special about them. They will have created a point of difference that can then be used to market their products.

My clients

A passion for learning and perseverance

I have been running businesses since 1999. I honestly cannot remember the last time I owned a CV but it certainly wasn’t anytime this century.

I grew up in a poor, single parent family on a council estate in the Black Country. I left school with no qualifications. It was only when I started working the the local iron foundries for less than minimum wage that I realized I had probably made a mistake not applying myself academically.

I quit my job and took a job cleaning school toilets (nobody else would do it) and put myself back through education starting from the bottom up. A few years later I achieved a good law degree with my dissertation published by the Conservative Party of the UK.

I worked in the legal profession for a couple of years after leaving university before setting up my first online business in 1999. This is where I really started to learn online marketing and became an expert in search engine optimisation.

After leaving the legal profession I studied a full time masters degree in interactive multimedia production.

On graduation of my masters degree I helped found a web marketing business in 2002 and have been involved in helping businesses succeed online ever since.

I have been trained by and work with some of best online marketers and conversion rate specialists in the world.

More importantly…I love my job.

Experience

Formal Qualifications

Masters Degree Interactive MultiMedia Production with Honours

Fully Qualifying Law Degree – 2:1 with Honours

Application of Knowledge

Formal qualifications are great but they are not as valuable as learning and then applying that learning in a real world environment. My consultancy means that I need to keep on top of best practises within my industry as well as learning many other disciplines.

I take the philosophy of Gary Bencivenga of improving yourself by 1% per week.

Qualifications